About Us

An Experience Loved by Everyone!

Peachwave was one of the first brands to begin using the frozen yogurt & gelato “self-serve” model. Our system allows you to create your own masterpiece in a bowl while also controlling portion size. Or, you can have your masterpiece made into a smoothie, shake, or float! When combined with our prepared-fresh-daily frozen treats, whipped cream, baked waffles, fresh fruit and inviting store atmosphere, we create an outrageously delightful experience. All while having more fun and making memories with the ones you love!

Our No-fee Philosophy is a Delightfully Better Way!

Since 2009, Peachwave has been a pioneer in developing an innovative brand licensing system. Unlike franchise brands, Peachwave does not charge our licensed store operators royalties, marketing fees, or franchising fees. We believe this philosophy greatly helps our store owners to thrive in the communities we serve. As we look to the future, our mission, vision, and values will inspire and guide.

Peachwave’s Higher Purpose

Our Mission

To create and promote delightful experiences that enrich lives.

Our Vision

To deliver outrageous value to help people and places thrive.

Always Delighting

delivering a high-quality product aligned with a professional, enthusiastic and innovative experience that inspires loyalty.

Unyielding Integrity

honesty, fairness and accountability in all that we do.

Building Lasting Relationships

inclusive and open collaboration to create long-term partnerships that benefit all.


shunning bureaucracy and passionately promoting the Peachwave brand.