New Flavor Intro: Churro

August 4, 2025

We’re thrilled to announce the launch of Peachwave’s newest flavor: CHURRO! 🎉

This creamy, caramel cinnamon-sugar delight is inspired by the classic churro pastry everyone loves—but with a Peachwave twist. Available in both yogurt and gelato, this flavor is sure to be a guest favorite and an easy win for boosting excitement in your shop.

Our selection process for new Peachwave flavors relies heavily on customer feedback obtained through in-store market testing. Only those flavors that receive a resounding “WOW” from customers are invited to join our recipe lineup. The Churro flavor impressed during testing with its irresistible taste & unmistakable flavor.

Churro is available as a yogurt or gelato option; the recipes are as follows:

Yogurt Base: 1 Bag of Vanilla Yogurt Base / 2 Gallons of Skim Milk / 19-oz Churro Syrup, 10-oz Salted Caramel, 5-5-oz White Cake Batter Syrup
Gelato Base: 1 Bag of Vanilla Gelato Base / 2 Gallons of 1% Milk / 19-oz Churro Syrup, 10-oz Salted Caramel, 5-5-oz White Cake Batter Syrup

The Churro flavor comes with new recipe manuals, tags, nutritionals, and graphics. A few samples of these resources are attached. However, full asset downloads can be found by following the Operator Site mapping below. It’s crucial to keep the most recent versions up-to-date in your store.

1) Recipe manuals have been updated and should be reprinted for your store kitchen
Operator Site –> Peachwave University–> Store Operations–> Recipe/Nutritional/Allergen

2) Nutritional charts have been updated and should be reprinted for your cup counter area for customers to reference
Operator Site –> Peachwave University–> Store Operations–> Recipe/Nutritional/Allergen

3) Flavor tags
Operator Site –> Peachwave University–> Graphics Library –> Flavor Tags

4) TV, in-store signs, and social media graphics
Operator Site –> Graphics Library –> Operations Support Graphics –> Flavor Spotlight

Rotating flavors and marketing new and unique flavors (as well as best-sellers) is a core and critical part of fighting customer fatigue. Continually appealing to new and existing customers alike with a call to action for trying new flavors is a great way to increase visit frequency throughout the seasons.